Learn step-by-step how to get funding for your events and festivals. Discover practical ways to use grants, sponsorship, community support, and more. Tips for event planners, festival funding, and creative finance all in one place.
Finding funding is a key challenge for anyone managing events and festivals. The process requires planning and awareness of money sources available for different types of events—corporate events, private events, performing arts shows, and local celebrations. This guide covers several funding methods and shares tips for event planners working toward a successful event.
To make this resource easier to follow, look for ideas about where to get “free money” (grants), how to get sponsorships, and what options exist for both short- and long-term support.
Before you seek money, list every cost you expect—from rental fees, insurance, marketing, and staff pay to smaller things like supplies and internet coverage. This makes planning easier and helps you decide how much outside support you need. Solid event planning starts with a detailed business plan and clear event design.
There are many ways to get festival funding:
Most successful festival planners use more than one funding source, rather than relying on one. This helps avoid risk and builds a stronger foundation for any event.
Grants are often seen as “free money” because you don’t have to pay them back. State and local grant programs, plus federal support, are important for events that boost economic growth, support the arts, or help local communities.
Places to check:
Most grants want to see community impact, a strong business plan, and evidence you will use the money well. Start early, keep deadlines in mind, and be ready with details like your event’s goals and budget breakdown. Women business owners and organizations serving underrepresented groups can find extra support through specific programs.
If you’re new to applying, partner with other event professionals, nonprofits, or organizations with grant experience.
Local governments may also help with things like no-fee permits, use of city property, or trash collection services. Ask your event management software provider about useful reports for public funding or check event planning resources like Eventeny’s resources for current opportunities.
Sponsorship from companies can make a big difference for event funding—especially for bigger events such as corporate meetings, trade shows, or festivals focused on business development.
What do companies look for? Most want to reach their target audience with their brand. They often support community events, product launches, or trade shows if it matches their marketing strategy.
Sponsorship ideas include:
When reaching out to sponsors, share these details:
It’s often easier to win support from local businesses than from major brands. Simple agreements with restaurants, tech shops, or print companies can cover event design, catering, event staff, or set-up costs. An in-kind deal (like free drinks or printouts) helps both parties and saves cash.
If you’re in Los Angeles County or another big metro, there may be unique event marketing partnerships for arts and community events. Check local event professionals’ groups or business directories for sponsor leads.
Crowdfunding lets you raise money by telling your story online. Support can come from individuals, supporters, or even businesses in your area.
Top sites for event crowdfunding:
Tips for crowdfunding:
If your event is focused on the performing arts, music, or special causes, you may find it easier to engage donors who care about your theme or mission.
For long-term support, form a “friends group” with local leaders, business owners, or event staff. Their ongoing help—fundraising, advice, or supplies—can make funding more secure over time.
Sometimes, standard grants or sponsors are not enough. You may need to explore small business loans, interest-free options, or help from angel investors or venture capital groups—especially if your event is large or supports business development in your city.
Creative ideas for festival funding:
Some loan programs, like SBA loans or grants for women businesses and new organizations, have low interest rates and flexible terms. Programs for business growth in your area can fund festivals tied to economic development. Before borrowing, compare interest rates and plan your budget for long-term repayments.
Vendor fees can sometimes fund more than a third of your budget. Try to recruit a mix of food, craft, and information booths for your event—each serves a different audience and attracts more people.
Every successful event needs a simple, well-organized funding plan. Whether you want a grant, loan, or sponsor, make sure your proposal shows:
Proposals for local government or grant programs should highlight your event’s value in terms of economic growth, its support for organizations serving your area, and its positive impact. When applying to sponsors or companies, focus on how they benefit your event (e.g., showcasing their brand, connecting with new customers, etc.).
If possible, add real numbers from similar events or quotes from past vendors and attendees to show you’re prepared.
Getting funds for your event is possible with smart planning, careful budgeting, and good relationships. Start early and use a mix of grants, sponsors, community support, ticket sales, and creative solutions. Use a simple business plan to map out your event planning process and share updates with your team.
Join groups for event professionals, stay up to date with event planning software news, and check for local grant programs.
With persistence and a strong plan, your event can thrive—turning a big idea into something your community will remember.