Are you planning an event and wondering how to secure the support of sponsors? Look no further. In this blog, we will guide you through the process of getting sponsors for your event, along with some innovative event sponsorship ideas.
Successful event sponsorship can take your event to the next level, providing the resources and exposure you need. We'll discuss various sponsorship levels, offer tips on finding the right sponsors, and provide valuable insights to ensure your event's success. Whether you're looking for financial sponsors, media exposure, in-kind contributions, or promotional partners, we've got you covered. So, let's dive into the world of event sponsorship and discover how to make your event unforgettable.
It’s best to know your options before searching for a prospective sponsor. Generally, a potential event sponsor will fall under the following four categories:
A financial corporate sponsor offers money to the event planner in exchange for perks, such as their logo on event materials or a sponsored booth in your virtual event platform
Instead of contributing funds, a media sponsor offers exposure in the form of advertising campaigns.
An in-kind sponsor provides goods and services and other important resources to the event, including catering, venue space, prizes, and event technology.
Promotional sponsors are big-name influencers who attach their name to your event. By leveraging their fanbase and social media influence they generate publicity and interest for your target audience.
One of the best ways to find sponsors is to research organizations who have a target audience that aligns with your event attendees and engage in direct outreach. For example, if your event is highly attended by 20-somethings and college students, a good option for food sponsorship could be the dive bars and local take out restaurants rather than higher end dining establishments, as the former is much more likely to have a similar target market to yours. If you run a conference mostly attended by professionals and need help getting the word out, a good option for media sponsorship could be local trade publications in your area who can spread the word about your conference in exchange for promotion at the event.
What will this company be getting in return for their patronage of your event? The most common sponsorship deliverables are:
To drive the value of working with your event to potential sponsors, it's wise to have infographics and other supplemental materials available. If your event is brand new, or hasn't had sponsors before it will be difficult to come up with hard data to support your sponsorship ask. In this case, gather all of the information you can about ticket sales and expected number of attendees, attendee demographics, and expected media coverage.
Once you’ve found the perfect sponsor for your event, you’ll need to write up a sponsorship agreement. This is just a simple outline of what your sponsor will be providing for the event, and what deliverables they’ll receive in return.
Securing sponsors for your event is a crucial step towards making it a resounding success. By defining clear event sponsorship levels and knowing where to find the perfect sponsors, you can create a win-win partnership that benefits both parties. Whether you're seeking financial support, media exposure, in-kind contributions, or influential partners, understanding the different types of sponsors and their expectations is key. Once you've found your ideal sponsor, crafting a comprehensive sponsorship agreement is essential to ensure a smooth collaboration. With the right sponsors on board, your event is poised for greatness. So, why wait? Start reaching out to potential sponsors, and remember that success is just one collaboration away. Elevate your event to new heights with creative sponsorship packages and watch it shine with the support of your valued sponsors.
Congratulations! Now that you’ve acquired the perfect sponsorships, your event is set to go off without a hitch. You can keep track of sponsorship deliverables, contracts, and payments all in one place using Eventeny!